The Huge Advantage of Video Marketing for Small Businesses

Have you noticed that most of the social media fanatics right now are hooked to watching videos? That is because watching and listening to videos is the easiest way to get the message from a certain content.

Video contents are best visited by social media fans, reason why Tiktok Marketing and Youtube have the highest ratings when it comes to visits and subscription. Demographics ranging from as young as 7 years old to 63 years old by statistics, are the most common audience you can gather. This age range is the range most marketers put the focus on.

According to Digital Marketing, Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.

That is correct! As mentioned above it is indeed very effective that it can reach the most vulnerable age up to the eldest.

So when it comes to Digital Marketing, video content should also be one of your best focuses. Here are the reasons why:

1. Lead generation

Opting into video marketing, expect that your leads will increase. People love watching interesting contents and they are usually more likely to subscribe and follow your pages and visit your website once they get hooked.

So it is vital to schedule your video contents and always make sure to stick into your branding, your goal, your vision and your mission. Deliver your business directly without having to make your audience get more of the same repetitive video posts.. Video marketing should be strategically enhanced if possible in your succeeding posts. This will make your audience visit you more, which can only mean lead generation. If you’re lucky enough they will instantly convert because of your convincing videos without even asking them to convert.

2. Brand awareness and make your branding noticeable

Video marketing is the fastest way to get engaged with your target audience and more potential audience. Imagine one simple post of video marketing content with a very engaging message? It is guaranteed to reach the target audience in a matter of minutes and will keep your branding known all over social media channels.

According to statistics, almost 60% of the social media users would possibly watch and share online video contents everyday. If you could strategically create just one video content that could go viral, then your goal for brand awareness is solved.

You can then embed these beautiful and effective videos in your website and other social media channels just to let your audience know that you are the brand keeper and business owner.

3. Good impressions means great engagement

The first 10 seconds of good impression, can go a long way. This is the rule of the thumbnails and CTA at the first glance on your video content. If the whole content plays the vital role in building video contents, the CTA and the thumbnails play the crucial part.

Invite people to click on your video by creating attractive and catchy thumbnails and inviting call-to-action on your video. Their good impression on the audience is the first source of all your marketing needs. The need to generate and convert.

Engage with the audience as the video plays along. You also add your bloopers, testimonials, reviews, and the making of your videos. This may sound weird but consumers love to watch how the people inside the business are looking. People love normal people doing good businesses.

If you could possibly ride on the emotions and communicate on the passion that you play, people will trust your branding. The best strategy is always catching the emotions and getting personal with your audience.

4. Go personal

As mentioned above, getting personal is the best strategy. Why? Because people love interactions. They ask inquiries and you go answer personally, your audience will absolutely love it. They love talking to real humans more than robots.

So it is very important to personally connect and reach out to your target audience, especially if they are the ones who asked about your business.

5. Revenue and Conversion

Video Marketing has been proven effective and can generate sales. Once you are already generating sales, it is very much positive that you can have your targeted Return on Investments.

So if you want better revenue and non-stop conversion, make a good impression and call the actions of your audience by giving them inviting and effective ways to get engaged with you.

Final Say

Business has already evolved real fast, especially during this pandemic period. Everything is done almost online. Making digital marketing reached its most massive usability. Take advantage of everything if you are a business owner.

Take digital marketing seriously, you will realize the unlimited benefits you could have, generate leads faster, non-stop conversion, and ROI oriented strategies especially using video marketing.

Become more interactive and create informative videos to get the attention of your target audience. Acknowledge the advancement of the technology nowadays and get involved with the current trend in business.

In the case that you are still confused and do not know how to start, we are here to guide and assist you to finally start your small business. Let’s start it small and grow from there.