SEO: A way to make high-quality content and rank

How SEO (Search Engine Optimization) works depends on what you post and when did you post it. The relevance and timing of content posting have a lot to do with your ranking. SEO is just a way that you can kick the punching bag the right so you won’t get injured.

SEO rankings matter and I have to agree with that. However, if your contents are irrelevant to what and how your business should be showcased, I don’t really think SEO companies offering you good services to help you rank your website will ever serve what you want. Because you can’t even figure out what to post in the first place.

So how will SEO be able to help you identify the high-quality content you need and rank them all?

Doing SEO overnight

This is so NOT TRUE. No SEO rankings happen overnight. It takes a lot of patience, studies, analysis of the insights, and content management in order to finally get a spot on the first page of the search engines.

Think about building a beautiful city in the middle of the desert. Imagine The country United Arab Emirates, let’s take Dubai. Can you imagine Dubai 20 to 30 years ago? It is so far from what it is now. It even ranked first at some of the highest skyscrapers on earth. But I am not saying that it will take you 20 to 30 years to make it to the first page of the search engine, what I am trying to imply is, we don’t rank ourselves on top in just a snap.

SEO is here to help us rank our business pages and websites with a dose of different relevance, timing, and effort in analytics.

High-Quality Content

It can only refer to the relevance of your content to your business. You cannot just talk about “How to apply make-up on a typical Asian beauty” if you are selling big bikes, right? That would be a disaster for your marketing strategy. It will ruin everything because your digital presence becomes a joke and your target audience will find you a scammer or a fake.

High-Quality content speaks a lot about your business branding, products or services, your branding promotions, your business history, your special offers, etc. It should only be about your business and everything related to it.

Frequency of posting

The frequency of posting depends on the availability of the materials you have. If you have the right material, then post it. The most important thing to note in digital presence is that people can feel that you are alive, you are running, and that you are legit.

Consistency matters in posting content. You cannot just make 5 posts in a week and leave it after 2 weeks and post 1 again and leave it after another couple of months. That is not consistency. You may post a related article once every week. And make the consistency continue. The proper use of keywords, also categorize the article properly and have some tags, can create an impact on your content.

When it comes to posting, maintain relevance and be consistent.

Applying SEO to your content

Always bear in mind to make content clear and search engine friendly. How? For WordPress users, always use the YOAST SEO PLUG-IN. It allows you to optimize your metadata easily. This is the technical side of your website for all your content. If it is available to you, use it. Let’s say, for example, your page title and your description appear in the code of your page and also in search engine results. This particular code will tell the search engines what your landing page is all about.

Use relevant and strong keywords but do not manipulate your website’s ranking by using too many repeated keywords. That is not how it works.

You may have the right keywords only to your title, your description, your SEO tag, inside your first few hundred words, and the last sentences that you have in your article. You don’t need to flood the whole article with the keywords you need it will affect your content and your ranking as well.

White Hat and Black Hat SEO

The difference between Black hat SEO and White hat SEO is only one. The audience.

Black hat SEO doesn’t care about the audience. The only thing that matters to it is the rankings, even if it breaks the ruling of the search engine.

While white hat SEO is the use of techniques and strategies that targets your potential audience.

In most instances, business owners prefer to use white hat SEO because the usual main purpose of making business online is to target potential clients or customers.

Backlinks SEO

Everybody inside the internet and do business needs this. Backlinks refer to the links from your page to another. Say, for example, you are selling cars, and you posted an article about the newest models from certain car companies and make comparisons of their newest trends, you will create links from that specific article and embed them to that article.

You may call the website of those different car companies, or you may call another topic related to your new article which can be found also inside your website. This is one of the best strategies in SEO. People are able to click the embedded links and discover more about what you can offer.

You may also embed your social media platforms to your website or vice-versa, especially in the case of sales and promotions.

Final words

The best content is the relevant one. The best time to post is NOW. And your needed materials should be made available at all times. SEO will run perfectly if you can give relevance and timing a good perfect balance in all your content. Consistency is also a must. This will prove your legitimacy, strong digital presence, and you will eventually rank with the right keywords used properly.

Avoid penalty by abusing the SEO. Sometimes, you may rank in the search engine, people will click the link of your website and your pages, however, if the content isn’t relevant, consistent, and strong, people won’t stick around.

Secure your target audience and potential customers by paring SEO with good quality content which is relevant, consistent, and timely.

Let us help you figure out more of your content management and SEO.