WordPress has themes and features of its own for you to be able to achieve that beautifully designed website of your own. One of the advantages of using WordPress is its flexibility. WordPress has Plugins which are tools that extend the functionality of WordPress.

Plugins are software to be installed to WordPress to improve your site These are available from free to premium ones with varying features and functions depending on your niche. But definitely, every WordPress site should have plugins installed.

What are the Necessary WordPress Plugins?

The following are the necessary plugins that any website should have regardless of the niche.

Google Analytics

It is a cloud-based application offered by Google. The main goal for having a website of your own is to be able to get known and rank on Google’s Search engine results page. With all your marketing efforts, you can analyze your website’s traffic in real-time and understand your visitors through Google Analytics. Without the need for a web developer, you can install Google Analytics with the following WordPress plugins.

Ex:

MonsterInsights

ExactMetrics

Analytify

SEO (Search Engine Optimization)

SEO is the process of optimizing the quality and quantity of the website. Its goals are for your website to show up on the search engine results page, and make your website rank higher against your competitor for a certain keyword or several keywords. In this digital age, having an online presence is essential to all business owners, and SEO is essential to all website owners. To be able to track your website’s ranking, here are some examples of SEO plugins.

Ex:

All in One SEO for WordPress (AIOSEO)

Yoast SEO

SEOPress

Rank Math

Social Media Plugins

Nowadays where more and more people are going online, social media marketing is one of the best ways to market your content, products, or services. It is a must that you also publish your content through these channels. If you have great content that attracts your website visitors, they can share it as easily as 1-2-3. This is also a great way to drive engagement with your users and manage your online presence. Depending on your target market, you can choose from a wide variety of social media icons available in this type of plugins.

“There were 73.00 million social media users in the Philippines in January 2020” according to .

Ex:

Simple Social Icons

Social Media Auto Publish

Social Sharing

Sassy Social Share

Website performance

Optimizing your website’s performance is also a part of SEO. One way of improving it is through caching. Installing and enabling a cache will help the data to load faster. So your website visitors won’t have to wait more than 5 secs for your website to load as they go back and forth.

A cache is where data from websites will be placed temporarily. The amount of information that has been initially stored will be reused.

According to , “Users spend more time on a website when its pages load faster. In fact, users visit 8.9 pages when load time is two seconds, versus just 3.3 pages when load time is 8 seconds”.

Ex:

WP Rocket

W3 Total Cache Plugin

WP Super Cache

Safety and Security

Having a website is like one of your investments for owning an online business. Having security plugins provide protection both for the website owners and its visitors.  These types of plugins provide firewalls and protection from hackers, spammers, and cyber threats.

Ex:

iThemes Security

Wordfence

Sucuri Firewall

Contact Forms

One of the main reasons that users visit a website is when they know that someone will be able to get back to them when they have concerns or clarifications or just a simple admiration of your content. As easy as it may seem, contact forms bring a great deal to your business. As your website starts to get traffic, contact forms will help you better understand your visitors. This will also help you generate leads with the possibility of turning them into your conversions.

Ex:

Formidable

Gravity Forms

WPForms

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