Fire Up Your SEO and Digital Marketing Contents Now!

Let’s get enlightened by these two strategies in Digital Marketing: Search Engine Optimization and Content Marketing.

Are these two strategies the same? The answer is NO, but these two are interrelated. If you could memorize these strategies, the tendency is you are near hitting your targets. These two work together as a married couple. Husbands and wives are not the same but they work perfectly together as parents. That’s how it goes with SEO and marketing Content.

Now, another question is: Why do Digital Marketing are having a real hard time with SEO? Why is it so hard to perfect SEO in all contents? To give you helpful answers, we are going to break down all the necessary things you need to know first. Then let’s figure out together how SEO and Digital Content become so hard to achieve yet so easy to run when you are already there?

Here are the pieces of ideas you are hungry to know about:

SEO
What is SEO? Search Engine Optimization is what we use when we are trying to rank our branding or business to search engines such as Google. Specifically our website or our business pages. It is the collection of techniques that gives all your content the assurance to be vividly visible to your audience especially your target market.

To make it clearer, it is when a customer is trying to look for something around the internet which are related to your business, and when your SEO is strong enough it will rank on the first page where your potential customer will get to your page. And when he opens it, that’s is where the traffic runs inside your website or your page.

There are three types of SEO: The White Hat which is the organic type of SEO. It means the links are within your website. The BlackHat SEO is usually defined as the disapproved practice which could also rank your rankings. That’s why the WhiteHat Strategy is the most advantageous when you are trying to rank your page. So in this article, I might really suggest you do the WhiteHat SEO to improve your rankings on the Search Engines. A good marketing campaign that follows Google’s guidelines like the use of the right keywords that match your business and are relevant to your landing pages, relevant content, and if you are receiving reliable backlink will most probably improve your rankings on the SERPs.

Therefore, to make SEO work, we need good and relevant content. Content is the bringer of the right keywords to use in order for your pages to be captured and ranked in Search Engines.

Digital Marketing Content

As we speak about content, here is the best meaning of it. Content is your valuable and relevant promotions or posts that display a clear view of your business to your audience. It can be in a form of an article like this, a graphic, video content, etc. For as long as it carries the right keywords, CTAs, and promotes your branding, that is what we call Content or Marketing Content.

Most marketing content is used in paid ads also. This will give you the biggest chance to get noticed and rank in SERPs. Like for example Facebook Ads, Google Ads, etc. There are a lot of tools to use in order to run your paid ads. You just a strategic Digital Marketer to do it for you.
Now You Need to Fire Up your SEO and Marketing Content Together

You have to take note that these two strategies are not integrated. You will be the one to strategize on how to make them work together.

You can strategize by regrouping your content into different areas. Remember that content from different social media platforms also differs. This is because of the algorithm of each platform. The algorithm is the behavior of a certain social media platform that you should follow according to its guidelines. That way you can learn how to and what to use its tools and rank your pages.

Regrouping can also be done based on what are you campaigning for? Are trying to introduce a product? Build your first impression. Post your business introduction, embed the links of your website, videos, and graphics. Create a catchy caption with your best relevant keywords and CTAs. If you are on sale, promote it also on a timely basis. You cannot just post an item on sale if the sale date is already due, right? Others also post inspirational quotes, bible verses, bloopers, Behind-the-scenes, business stories, company personnel, the business owner, etc. Just to make the pages more legit and credible, and always take note of the relevant keywords for your captions.

Implement your SEO to your marketing content broadly. SEO will run properly according to the algorithm, keywords, CTAs, and Backlinks. In short, your Marketing Contents are your front-ends, and your SEO is your technical side, it is your back-end.

I hope I made that clear.

Track Your Statistics
This is more on SEO. And this is done using Tracking tools and there are a lot available around the internet. There are also free tools but the most useful if you are running a business is you go for paid ranking tools. Just to give you an idea, these are the top SEO software below which can really help you rank your business.

Top 10 SEO Software
● Semrush.
● SE Ranking.
● Conductor.
● Ahrefs.
● Siteimprove.
● Moz Pro.
● Serpstat.
● SpyFu.

Others are lucky enough to rank on top right away because of their timely and trendy content. Others also struggle and not just for weeks or months, but for years. That’s why a balanced SEO and Marketing Content should be meticulously strategized. You may seek help from Digital Marketers for this specific goal.
Balancing both SEO and Marketing Content

Once there is SEO, everything is tricky. That’s why a Digital Marketer should also be clever and always watch out for the new trends and the changing algorithms of social media. Why? Because this will play a big role in ranking your website.

When it comes to keywords, for example, it doesn’t have to be too many and too large to carry inside your content. A relevant and logical keyword is strong enough to battle your ranking in the SERP. There are several keyword research tools that you can use for this strategy.

The 8 Best Keyword Research Tools
● WordStream’s Keyword Tool (free)
● Soovle (free)
● Ubersuggest (free)
● Serpstat ($19)
● Search Term/Query Reports (free-ish)
● Google Keyword Planner (free)
● Competitor Source Code (free)
● Google Ads Display Planner (free)

Bear in mind that SEO is more than just backlinking, content creation, or keywords. It is also optimizing robots.txt, increasing your metadata, picking the right hashtags, and constructing the correct sitemap. This is so technical that you have to make extra research.

Some of the questions you might ask are:
● Why is there a need for a good site map? FOR ACCESSIBILITY AND LOCATION OF YOUR WEBSITE.
● What is robot.txt and how it works? IT IS THE WORK OF SEARCH ENGINES LIKE GOOGLE TO MAKE YOU VISIBLE TO YOUR AUDIENCE.
● What is the importance of Hashtags? INDEXING. YOUR POST WILL BE CATEGORIZED DEPENDING ON WHICH COMMUNITY SHOULD IT GO TO AND BECOME ACCESSIBLE TO THE RIGHTFUL AUDIENCE.

Any other questions? Probably, you have to contact us so that our team answers better.

Final Word
So there you have it. I hope you get to have a clearer view of how these two important Marketing Strategies work on SERPs. SEO needs Marketing Contents to run. Marketing Content needs SEO to run as well. So these two are married. If they happened to become separable, then you will have difficulty in ranking your pages or website.

A certain campaign is like a child that needs his parents. These campaigns are dependent on SEO and Content Marketing. So someone who is an expert in this niche, who understands Digital Marketing better, and an SEO strategist are all you need to rank on SERPs.

We’re the one team you can run to in this type of need. Let us help you!