3 Major Tips for Digital Marketing

When it comes to Digital Marketing the very first target to generate leads is the Social Media presence.

 For the past years, Social Media sites have been the best place where people from the different sides of the world interact using different platforms to socialize. This has become a huge factor for business sectors to use as another tool in advertising their products and services, along with the aim to increase the Social Media presence and eventually generate leads.

 Social media is the best platform to take advantage of in order to boost conversions, and that is true. Many businesses right now which diverted their advertisements online have been recognizable and able to convert leads. That is the truest evolution of Social media right now.

 It is not just for socializing anymore, but for greater advantage when it comes to businesses.

We don’t want to leave the revenue just like that, right? All business people wanted to return the investments and maintain sustainability. You know what? This is possible. Here’s how.

1. The effect of Video Contents

I’ll say it directly, USE VIDEO CONTENTS regularly with your social media presence.

 Incorporating Videos into your content has a greater effect on your audience. Netizens love something that strikes their eyes right away. Make an impression for the first 3 seconds. Aside from using effective and catchy graphics, you may also have videos as your content. You may post on a regular basis. Say, twice a week or once a week.

 It is given that videos can really catch the audience’s attention in every way. The moment they press the play button, that’s the start where they get to know your branding or business. They don’t have to read a lot, they just have to listen and watch. Very comfortable, isn’t it? That’s what people like to do. They want to gain something at their own comfort. If you could provide both information and comfort, feed your potential customers the right way.

 All Social Media platforms have different algorithms and styles. But they all boil down into one strategy, STICKING TO THE TREND. For as long as your contents are into the trend and very timely, then you are on the right track. Keep an effective strategy as much as possible. Create video content on a weekly basis so your audience won’t get fed up.

 Make them hungry and thirst for your next content and always keep the content timely and trendy.

2. Use the Storytelling process

Another creative process that you can use to boost your digital presence on social media platforms is the use of Storytelling. Through storytelling, your audience will surely get hooked on you. With the use of good audio/voiceover to make it more personal, the use of catchy shots, and exceptional editing, you are good to go.

An effective storytelling is when you are introducing something related to your products and services. This is where people watch and listen to you with all the basic questions in their heads, answered. Don’t expect all your audience will click on the FAQs landing page. No, I guarantee, a higher percentage of people on Social media do not spend a long time reading.

If you could provide all the necessary information in your Storytelling process, let it be known to your audience. Answer their basic question and leave another question mark on their heads to make them more curious about your branding.

 A good storytelling strategy is when you get to start and end the story without keeping your audience bored. Make them relate to your story. That manner will increase curiosity that will lead them to check on your website and navigate all you can offer. Believe me, that is a fact and it will increase your engagements and impressions. And eventually, boost your conversion.

3. Get personal with the audience

A strong connection in all relationships is vital, right? Whether it is a family relationship, a friendship, or deeper than that, a strong connection is basically the foundation of a lasting relationship. That goes the same to businesses.

Getting personal is the key to building a strong relationship with your audience. Always visualize your target audience, research their needs and their dislikes.

People like to deal with real people. The audience likes to deal with real business. How will you have this integrity? Use the strategy numbers 1 and 2. But include all your bloopers and Behind-The-Scenes. This way, people will connect with you better.

We all enjoy what’s behind every accomplished content. Youtubers and Tiktokers for example, are the best bases you can have to have an idea of this strategy. Embedding these Behind-The-Scenes to your other social media platforms will give you more reach and impressions. People will notice you are there.

Mentioning your audience’s name as well on your Go-Live is another effective way to reach out to them. I mean, who wouldn’t like a special mention, right? Doing your stories and mentioning some audience, greeting a specific group, and just talking all about your customers can increase your subscribers and followers. These people are your potential leads and can generate more leads by making them talk about you.

The power of words is the most effective marketing strategy. Aim to make people talk about you and your business. Use these strategies to get a major audience and boost conversions.

Are you in need of assistance to increase your digital presence and generate leads? Convert them all with our help. We are all you need to finally start things for real.